Is Affiliate Marketing Suitable for you business?

Nowadays, many industries are shifting to online to grow their business, even some traditional industries also start to build a website to develop such as gold & jewellery, beauty, insurance, bank, supermarket and etc.  At the beginning, everyone might think it is hard to change customer buying behavior to online purchase, as they are used…

Read More →

Pricing Model in Affiliate Marketing?

What pricing model does affiliate marketing usually use? Type of Pricing Model CPC (Cost Per Click)Charge commission when end user clicks on publishers’ website to redirect advertisers’ (merchants’) websiteCPA (Cost Per Action)Charge commission when end user through publishers’ website redirect to advertisers’ (merchants’) website and completed a *desired action.  CPS (Cost Per Sale)Charge commission when end…

Read More →

Internet Influencer vs Affiliate Marketer

When we see someone who can make money online, the first that pops up in mind must be “internet influencer” or “KOL (key opinion leader). Yes, influencer marketing is one of the most powerful ways to spread marketing messages in short time and therefore brands are more and more willing to pay internet influencers to…

Read More →

Is content still king in today’s programmatic world?

With Google targeting around 60% of digital marketing budgets expense on programmatic and 80% of US digital display was done through programmatic advertising, there is no stopping this rising trend around the globe. There’s no doubt that programmatic advertising has changed the face of the whole online ad acquisition process. The extremely high efficiency could…

Read More →

Are Browser Cookies Devil or Angel?

In recent years, the discussion of browser cookies has not stopped. No matter in the advertising industry or even general user, many rumors about cookies’ privacy or security on the Internet have been heard. Some of these rumors are right, and many are misunderstood. What exactly are cookies? Do we need to pay attention? What…

Read More →