Nowadays, many industries are shifting to online to grow their business, even some traditional industries also start to build a website to develop such as gold & jewellery, beauty, insurance, bank, supermarket and etc.
At the beginning, everyone might think it is hard to change customer buying behavior to online purchase, as they are used to buy those products in physical stores with a good buying experience. However, we can see the result is not bad as we thought and people are willing to purchase through online instead.
That’s why affiliate marketing appear and help those industries to make their business bigger. As mentioned in previous articles that we support different pricing model to support different industries.
Type of Advertiser’s Website
Ecommerce website
- Gold & Jewellery, Cosmetic, Apparel, Fashion, OTA(Online Travel Agency), Supermarket, Electronic, Game, Books, Food & Beverages
Non-Ecommerce website
- Bank, Insurance, Beauty Store, Education, Market Research, Loan Company
Pricing Model of Affiliate Marketing
No matter which products or services your company provides, you can also use affiliate marketing to grow sales or achieve your goals using different pricing model.
Purchase
- It is for the website who has online store.
- We suggest to use CPS model. As the order amount of each order is different, so we are suggested to use commission rate method to calculate the commission which means the higher the order amount, the higher the commission you will be given to us including our publishers.
Lead Generation (e.g. form, registration)
- It is for Credit Card, Insurance, Loan, Beauty store
- We suggest to use CPA model. If your company is focus on Lead generation(Lead Gen) form to get user’s personal information so that your company CS team can have follow up call or action to take care about this user.
Market Research (e.g. survey)
- It is for Market Research Company
- We suggest to use CPA model. If your company wants to collect massive survey in time, you can use affiliate marketing to collect as much as survey you want.
Difference between CPA and CPS Model
Advantages of using CPA model to promote
- There is no cost before our publisher generates lead or action
- There are many publishers to promote at the same time
- Can collect over at least 1,000 leads/month
Advantages of using CPS model to promote
- There is no cost before our publisher generates sale
- There are many publishers to promote at the same time
- Publishers will write a post by themselves
