Specialty Knowledge

Pricing Model in Affiliate Marketing?

What pricing model does affiliate marketing usually use? Type of Pricing Model CPC (Cost Per Click)Charge commission when end user clicks on publishers’ website to redirect advertisers’ (merchants’) website CPA (Cost Per Action)Charge commission when end user through publishers’ website redirect to advertisers’ (merchants’) website and completed a *desired action.   CPS (Cost Per Sale)Charge commission…

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Are Browser Cookies Devil or Angel?

In recent years, the discussion of browser cookies has not stopped. No matter in the advertising industry or even general user, many rumors about cookies’ privacy or security on the Internet have been heard. Some of these rumors are right, and many are misunderstood. What exactly are cookies? Do we need to pay attention? What…

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8 Keys to Determine the Performance of your Affiliate Marketing Website

There are mainly two ways of strategic thinking for a publisher’s CPS (cost per sale) planning. The first one is the traditional way and also highly favored by most of the advertisers. Publisher’s Website > Interest & Needs > Advertiser’s site > Purchase Publisher builds content and attracts visitor. Needs are induced and visitor becomes…

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Leaning Google Tag Manger without programming background

Google Tag Manager (GTM) is a tag management tool that quickly adds or updates HTML tag. Once you’ve added GTM to your site, you can manage all the tags (such as Google Analytics, Bing, Pinterest, or any custom tag) on the same management platform. Even without the programming background, it is easy to manage various…

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